Ididn’t write the article below, but I could have.  One of the reasons for the delay in releasing the new Add-O-Matic 10 is false-positives from anti-virus companies.

As most of you reading this will know, all of the items in the Graffishop are virus- and trojan-free.  Honestly, folks – it’s just not good business policy to distribute viruses & trojans! Also, most distributors of those types of things don’t maintain a website and honestly answer questions. Unfortunately, my products are designed to make things easier for the less-than-tech-savvy users who simply want to enhance their existing programs without jumping through a lot of hoops. Trying to explain that their A/V program is wrong is often difficult, and it sometimes results in some really nasty emails in my inbox.

The double-edged sword is that, as a small business person, I can’t justify the expense of trying to fight false positives and pay for having my apps independently tested & submitted to the hundreds of A/V companies out there without passing costs along to customers – customers who won’t purchase a product that costs so much because of the added overhead and eventually puts me out of business. To become registered with Microsoft as an approved developer costs a huge chunk of change, and I would have to pass that cost to my user base…..  and the circle goes round and round…..

The article below lays it out pretty well:

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